The Chat - Conversations with Marketing and Sales Leaders

The Chat - Ellza Malok pt5 Building Trust in the Digital Age

🎧 Episode Title: Building Trust in the Digital Age with Ellza Malok
Description:
If you're a marketing leader constantly fighting to hit pipeline targets, defend your budget, and prove ROI to skeptical execs  -  this episode will feel like therapy.
In this conversation, Ellza Malok and Terry Wilson go deep into the real reasons high-intent buyers bounce... and why trust is quietly becoming your biggest competitive advantage.
You'll discover:
Why 96% of prospects drop off the moment you ask for an email
How over-relying on internal data is killing your conversion strategy
Why human connection is outperforming AI in sales conversations
How to fast-track trust with anonymous buyers (and generate 10x more leads)
Why your prospects have figured out the game  -  and how to play smarter
Whether you're battling sales over lead quality, explaining numbers to the board, or just wondering why your funnel is leaking  -  this episode gives you the clarity, confidence, and strategy to fix it.
No fluff. Just hard-earned insights you can use right now.
🎧 Hit play. This might be the most important 25 minutes of your week.

The Chat - Ellza Malok (Part 4) The Human Touch in Business: Balancing Technology and Empathy

In this episode, Ellza Malok shares her unique perspective on the intersection of technology, psychology, and business leadership. She explores how companies can leverage AI and automation while maintaining human connection and why empathy remains a competitive advantage in today's digital landscape.
From her experiences growing up in Kosovo to her career in data science and marketing, Ellza’s journey offers deep insights into how businesses can build more meaningful, people-first experiences.

The Chat: Why Fast Live Chat Response Time Matters for B2B

🎙 The Chat: Why Fast Live Chat Response Time Matters for B2B
Ever been hit with a chatbot demanding your email before you can even ask a question? 🤨 You’re not alone -  and it might be costing businesses more than they realize.
In this episode, Andy and Tahlia dive deep into the do’s and don’ts of chatbot design, uncovering why prioritizing trust over transactions leads to higher engagement, better leads, and stronger customer relationships. They explore:
✅ Why asking for an email too soon kills trust and conversions✅ The "Value-First" approach that makes chatbots actually work✅ How blending AI + human support creates a seamless experience✅ Why humor and personality might be the missing ingredient in chatbot design
If your business uses live chat, AI, or chatbots - this episode is a must-listen 🎧. Learn how to build a chatbot experience that engages, converts, and keeps customers coming back!
🔗 Listen now & level up your chatbot game!

The Chat with Ellza Malok pt3 - Understanding Customer Behavior & Speed to Lead

🎙 Episode Title: Understanding Customer Behavior & Speed to Lead🗣 Guest: Ellza Malok🎧 Host: Terry Wilson📅 Series: Part 3 of the conversation with Ellza Malok
 
🔹 Key Topics Covered:
1️⃣ Data Overload: How to Identify What Really Matters
2️⃣ The Science of Gut Feelings & Decision-Making
3️⃣ The Hidden Power of Anomalies in Data
4️⃣ Fast Decision-Making vs. Rigorous Research
5️⃣ Speed to Lead: Why Fast Responses Matter in Marketing
“Marketing needs the same lesson as sales: it’s better to get the no.” Ellza Mallok
6️⃣ Marketing & Sales Alignment for Better Results
 
https://www.linkedin.com/in/ellzamalok/
https://bluemonarchgroup.com/
 

The Chat - Ellza Malok Pt2 - The Phsychology of Growth

In this episode of The Chat, we continue our deep dive with Ellza Malok on how behavioral science is transforming marketing, leadership, and business strategy.
We discuss the predictable irrationality of human behavior, how to apply psychology in business decision-making, and the challenges mid-sized businesses face in profit optimization, succession planning, and return-to-office policies.
From fractional leadership to employee retention strategies, this episode is packed with actionable insights for business leaders looking to drive sustainable growth.

The Chat - Ellza Malok and The Psychology of Marketing

Marketing is No Longer About Just Being Loud—It’s About Being First and Being Right
In today’s digital world, buyers are more informed than ever before. They research, compare, and consult peers long before they even engage with a brand. This shift has completely redefined marketing and sales strategies. On The Chat podcast, we had the pleasure of speaking with Ellza Malok, founder and chair of the Blue Monarch Group (BMG), who shared groundbreaking insights on buyer psychology, the power of speed to lead, and why marketing is shifting from ego-driven to empathy-driven strategies.
From her unique Alice in Wonderland-style curiosity to her experience in psychology-driven marketing, Ellza brings a fascinating perspective on how brands should approach modern marketing, sales, and customer intelligence.
 
https://www.linkedin.com/in/ellzamalok/
https://bluemonarchgroup.com/
https://www.chatmetrics.com/podcast/the-chat-ellza-malok-pt1-the-psychology-of-marketing/
 
 
 

The Chat - The Power of Purpose in Business

In this episode of The Chat, Terry sits down with Jeff Bogensberger, CEO & founder of The Laughing Otter, a platform that fuses entertainment, social impact, and blockchain to spread positivity. Jeff shares his journey of building a brand dedicated to counterbalancing negativity in the world, his approach to marketing, and how he’s leveraging tech and partnerships to create a thriving, purpose-driven business.
🔹 Key Themes Discussed:
The inspiration behind The Laughing Otter 🦦
Social impact & entrepreneurship 🌍
How businesses can align purpose with profit 💡
The role of entertainment & community in social change 🎭
Innovative go-to-market strategies for startups 🚀
The intersection of blockchain, social impact, and marketing 🔗
The reality of AI, blockchain, and tech hype 🤖
🚀 If you're a marketing or sales leader looking for fresh perspectives on branding, growth, and purpose-driven business, this episode is a must-listen!

The Chat - Exit Ready with Justin Bunt

In this episode of The Chat, host Terry Wilson sits down with Justin Bunt, a business exit specialist with MMJ Business Sales and Acquisitions. With over 20 years of experience across industries like digital marketing and corporate catering, Justin has helped countless business owners prepare for successful exits. They discuss key strategies for selling a business, common mistakes owners make, and how to maximize exit value.
 
https://www.chatmetrics.com/podcast/
https://www.linkedin.com/in/justinbunt/

The Chat - Content for Marketing P3: Promoting, Monitoring and Multiplying your Content

Content for Marketing.This was a long conversation so we broke it up into three parts:Part 1: Audience, Personas and Story TellingPart 2: Optimizing for Search EnginesPart 3: Promoting, Monitoring and Multiplying your Content

The Chat - Content for Marketing P2 Optimizing for Search Engines

Content for Marketing.This was a long conversation so we broke it up into three parts:Part 2: Optimizing for Search Engines